Getting to know me

Dad Bod & Dough — Stories, recipes, and surviving fatherhood one day at a time

Dad Bod and Dough!

‍ ‍ Read more about Kracked here:

‍ ‍Raising a daughter. Raising a business. Raising hell when necessary.

                        Dad by day. Dreamer by night. Honest all the time.

‍ ‍

I learned how to braid hair from YouTube and how to build a business from desperation.

Nobody prepares you for packing lunchboxes while negotiating supplier contracts.

Let’s get one thing out of the way.

I don’t have it all figured out.

Not parenting.
Not business.
Not dating.
Not life.

‍ ‍

Welcome to the mess!

What I do have is a daughter who watches everything I do, a business I’m building from scratch, flour permanently embedded in my kitchen tiles, and an honesty problem that most people would advise me to tone down.

I won’t!

This isn’t a polished “look how perfect single fatherhood is” blog.

It's not a motivational poster with a coffee filter over it.

And it’s definitely not a place where I pretend I’ve mastered balance.

This is real life!

Some days I’m packing lunchboxes while answering supplier emails.

Some nights I’m testing flavour combinations at 11pm while helping with homework.

Sometimes I’m exhausted.

Sometimes I’m inspired.

Sometimes I’m both at the same time.

I’ve sat on the kitchen floor after she went to sleep and wondered if I was enough.

And yes — sometimes I raise Hell when necessary.

‍ ‍ Why this exists

I’m a single dad to a daughter! Mom did not die- she vanished quicker than a fart in a thunder storm never to be seen again!

That means I’ve been the comforter, the disciplinarian, the hair braider (badly), the baker, the bedtime storyteller, and the guy Googling things at midnight because there wasn’t a manual!

I’ve learned that life doesn’t ask if you’re ready!

It just happens!

Relationships end!

Plans change!

Dreams evolve!

And suddenly you’re standing in a kitchen thinking,“ Well fuck… it’s just me now.”

So, I built something!

Not just a business!

Not just powdered flavours and product ideas!

I built resilience!

I built patience!

I built the kind of strength that doesn’t shout — it just shows up every day.

And I want to talk about that!

All of it!

The wins!

The failures!

The awkward dates!

The business risks!

The guilt!

The pride!

The late-night doubts!

The moments that make it all worth it!

Nothing is taboo here!

Life happens to us all!

No judgment!

The dad Bod

Let’s be honest!

Dad bod isn’t about abs. It’s about survival. Eating junk and endless cups of coffee! Its eating what your kids eat when you are exhausted. If they want chicken nuggets and apples slices night after night for dinner, guess what? That's what I eat as well because cooking an adult meal for myself as well is a firm NO! That's extra kitchen duty and even more dishes to wade through!

It’s about school runs, skipped workouts, stress eating, laughing too hard, carrying emotional weight and still standing upright. My mind never turns off, its always making lists, its like a spinning globe on an axis so to treat myself, I reach for the extra glass of wine while eating an entire slab of chocolate. I should feel some guilt, but guilt left when exhaustion set in!

It’s about being human!

And I refuse to pretend I’m anything else.

The Dough Part

Dough is baking!

Dough is money!

Dough is growth!

It’s messy. It needs pressure. It needs time. It needs heat.

Kind of like….. life!

I’m building a company selling unusual, powdered flavours because I believe in creating something different. I am busy creating even more!

Something bold!

Something that stands out!

Just like this blog!

‍ ‍ What you will find here

You’ll find:

The truth about single fatherhood!

The reality of building a business from nothing!

Lessons I learned the hard way!

Things most dads won’t say out loud!

Thoughts about dating after responsibility changes you!

And probably a few kitchen disasters!

If you’re a single parent, you’ll relate!

If you’re building something from scratch, you’ll understand!

If you’re just trying to hold it together most days — you’re in the right place.

Why I am this honest

Because pretending helps no one!

Perfection is boring!

Struggle is universal!

Growth is messy!

And maybe if more of us spoke openly about what life really looks like, fewer people would feel like they’re failing at it!

I’m not here to preach!

I’m here to share!

So welcome to Dad Bod & Dough.

I’m raising a daughter!

I’m raising a business!

And when necessary, I’m raising Hell!

Dad by day. Dreamer by night. Honest all the time.

I am big and bold. Fierce when I need to be. I love with my whole heart because anything less feels dishonest.

Family is everything to me — not the Instagram version, the real one. The messy, loud, imperfect, show-up-no-matter-what version!

I’m a Libra. My scales are rarely balanced. Some days the business wins! Some days fatherhood takes everything! Some days the weight shifts and I feel it in my bones!

But I show up anyway!

If you’re here for perfection, you won’t find it!

If you’re here for truth — pull up a chair.

This is the madness behind Krac'ked!

Out of imbalance comes precision!

Out of chaos comes craft!

This isn’t just about flavour. It’s about building something real.

The end result

Wayne Sher

If you want powder flavour, not only bold in originality and intensity but unique as well, then you have come to the right space!

https://www.Kracked.co.za
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